Sound Volume Level of Commercials in Televisions

Current Status and Problems in Mastering of Sound Volume in TV News and Commercials

Sound sources used for broadcasting on the air are usually produced and delivered in different levels of sound volume, thus inevitably creating the loudness/imbalance problem among various sound sources. This study examines the loudness of TV news anchorwomen’s voice and the sound of commercial advertisements on the Internet using Absolute Sound Level, to evaluate the current status and identif...

EOTF Preference for LCD Televisions

Recent commercial LCD (liquid crystal display) televisions are larger and brighter than traditional televisions, which impacts viewing conditions. The adaptation level of the newer viewing conditions may require different electro-optical transfer functions (EOTFs) for the LCD televisions than those in traditional TVs. The research here consisted of a pair of experiments designed to explore how ...

the effect of authentic listening materials on the listening proficiency of efl learners in the intermediate level

having conducted the experiment and analysed the data, the researcher computed the groups mean scores and variances for the test relating to the research question. as the final atep, a t-test was conodonted for the hypothesis. as noted earlier, the significance level was determined at .05 and .01 respectively. the observed t-value was higher than the critical t-value at. 5 and .01 levels. conse...

Effects in Printed Commercials:

The aim of this article is to investigate the emotional effects commercials cause on the interpreting mind in the so-called moment of exposure (MoE). Furthermore, we investigate what happens in the aftermath of the MoE, the after rationalisation process, which we name the Significance-effect (SiE), this is the process where the emotional level caused by the MoE becomes related to memory and the...

Gender Commercials